![Featured image of the article [mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI](https://www.mind.eu.com/wp-content/uploads/sites/6/2025/03/Aive-Seb-Groupe-1.png)
According to our sources, the Seb group selected the start-up Aive, specialised in the automation of content for social networks, for a first campaign on Instagram and Facebook during the holiday season. The results are shown here.
To accelerate on the social networks Instagram and Facebook, the Tefal brand (a subsidiary of the Seb group, 2024 turnover of €8.27 billion up by 5% at constant rates, net margin ratio at 3.4% of turnover compared to 5.5% a year earlier) signed with the Aive platform during a campaign broadcast between December 18, 2024 and January 7, 2025. Thanks to the Multimodal Generative Technology module, a proprietary hybrid model combining generative AI and AI analytics, the video assets of a television
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