[mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI

Featured image of the article [mind Retail Exclusive] With Aive, Tefal boosts Instagram campaigns with AI

An article by Sophie Baqué

Publication

5 March 2025 à 12h53

Updated on 3 October 2025 à 11h30

Reading time

3 minutes

Publication: 5 March 2025 à 12h53, Updated on 3 October 2025 à 11h30

Reading time: 3 minutes

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According to our sources, the Seb group selected the start-up Aive, specialised in the automation of content for social networks, for a first campaign on Instagram and Facebook during the holiday season. The results are shown here.

An article by Sophie Baqué

Publication

5 March 2025 à 12h53

Updated on 3 October 2025 à 11h30

Reading time

3 minutes

Publication: 5 March 2025 à 12h53, Updated on 3 October 2025 à 11h30

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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To accelerate on the social networks Instagram and Facebook, the Tefal brand (a subsidiary of the Seb group, 2024 turnover of €8.27 billion up by 5% at constant rates, net margin ratio at 3.4% of turnover compared to 5.5% a year earlier) signed with the Aive platform during a campaign broadcast between December 18, 2024 and January 7, 2025. Thanks to the Multimodal Generative Technology module, a proprietary hybrid model combining generative AI and AI analytics, the video assets of a...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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