Although in 2024 e-commerce accounted for barely 2% of Nicolas's business, the wine retailer part of Castel group is taking stock of a new Delivery Management System after 4 months. The aim is to improve NPS and create more omnichannel synergies in a wine market in crisis.
Since November 2024, the wine cellar chain Nicolas (2024 turnover not disclosed, after €235 million in 2023, via 479 stores in France at the end of 2024) has started to roll out the Woop solution to optimise e-commerce deliveries operated from stores. As a reminder, the retailer’s customers are not very keen on click & collect due to the weight of the products and online sales accounted for less than 2% of the business in 2024, with a low mix of omnichannel customers, buying both online and...
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