Long confined to ‘click & collect’ or ‘ship from store’, Order Management Systems (OMS) are now expanding integration due to the rise of agentic AI which provides fine orchestration of flows, increasingly granular delivery promises, real-time operational support and greater autonomy in decision-making. As software vendors and retailers refine their roadmaps, Guillaume Vanbrugghe and Bertrand Liesta (OneStock), Henri Seroux and Raphaël Hervé (Manhattan), Benoit Schmid (Longchamp) and Olivier Nachba (JD Sports Fashion) share their vision with mind Retail.
The current landscape
The OMS market is characterised by a relatively recent technology layer in retailers’ software culture that has now matured, according to the Gartner 2025 report. Born around “click & reserve” solutions 10 years ago, reserving items in a store via online website widgets, OMS editors contributed post-Covid-19 to the widespread adoption of “click & collect” and “ship from store” from 2020 to 2022. These features are now widely adopted in specialised retail across Europe. Toda
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