At the 1-to-1 show in Monaco, Philippe Muhr, E-Commerce Director at Intersport, spoke exclusively to mind Retail about his transformation roadmap, and the results of the integration of GenAI into customer relations in partnership with Iadvize. The next step is to integrate AI into vendor’s tools.
How has the integration of the 69 Go Sport stores progressed ?
Philippe Muhr : With this acquisition almost 12 months ago, in April 2023, we have almost 900 French stores. It was a unique opportunity that we had to seize, with the chance to create a new network in the Paris region where Intersport had few locations. We worked with the Board to propose to our store owners, who are also our shareholders, who would takeover these 69 stores. This happened naturally, via people who already had...
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