If store traffic and sales remain below 2019 levels, the discreet fashion retailer is relaunching a sustained expansion while rationalized square metres. It also confirms no home delivery.
In the year ending September 2022, Primark‘s turnover reached €8.9 billion (down by 10% vs. 2019 on a like-for-like basis) with an operating margin exceeding 10%. The women’s fashion chain, which owns 45% of 409 stores worldwide, stated ambitions for 30 new stores per year by 2026, totally 530 units.
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