Puma uses Google AI to personalise online product sheets by country

An article by Morgane Monteiro

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Publication

1 October 2024 à 18h38

Updated on 14 October 2024 à 12h42

Reading time

2 minutes

Publication: 1 October 2024 à 18h38, Updated on 14 October 2024 à 12h42

Reading time: 2 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

1 October 2024 à 18h38

Updated on 14 October 2024 à 12h42

Reading time

2 minutes

Publication: 1 October 2024 à 18h38, Updated on 14 October 2024 à 12h42

Reading time: 2 minutes

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German brand Puma (sales of €4.2 billion in the half-year to June 2024, down 2.1% at constant exchange rates) announced on September 24 the use of Google Cloud’s GenAI on its websites to create visuals tailored to the location of e-shoppers.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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