Retail media and digital advertising: Meta to outpace Google by 2026

An article by Jean Michel De Marchi and Sophie Baqué

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Publication

27 April 2026 à 16h24

Reading time

2 minutes

Publication: 27 April 2026 à 16h24

Reading time: 2 minutes

The world’s advertising duopoly is about to experience a historic shift. According to Emarketer forecasts, Meta should snatch Google, the advertising leader in net revenue by the end of 2026, driven by insolent growth and a massive integration of AI.

An article by Jean Michel De Marchi and Sophie Baqué

Add mind Retail to your sources

Publication

27 April 2026 à 16h24

Reading time

2 minutes

Publication: 27 April 2026 à 16h24

Reading time: 2 minutes

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According to Emarketer, Meta is set to reach US$243 billion in global net advertising revenue this year, surpassing Google with US$240 billion.

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Article authors

Jean Michel De Marchi

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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