Retail media: Kiabi makes official agreement with Valiuz Adz

Featured image of the article Retail media: Kiabi makes official agreement with Valiuz Adz

An article by Morgane Monteiro

Publication

20 December 2024 à 12h55

Updated on 24 July 2025 à 10h38

Reading time

2 minutes

Publication: 20 December 2024 à 12h55, Updated on 24 July 2025 à 10h38

Reading time: 2 minutes

An article by Morgane Monteiro

Publication

20 December 2024 à 12h55

Updated on 24 July 2025 à 10h38

Reading time

2 minutes

Publication: 20 December 2024 à 12h55, Updated on 24 July 2025 à 10h38

Reading time: 2 minutes

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As revealed by mind Retail in January 2024 and made official on December 12, Kiabi (2023 sales: €2.21 billion, up by 1.1% in a year after rising by 22% in 2022) is launching a retail media campaign with Valiuz Adz (AFM). In France, the campaign will be launched in stores, notably Kiabi Village – the concept store which opened in August 2024 – and on the websites (display and video). In 2022, Kiabi deployed a marketplace with Mirakl. In September 2024, the catalogue was expanded to include...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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