According to DSA data consulted by mind Retail, Shein revved up engines in key EU markets in the first half of 2025, with monthly active users up 14%. This is a notable rebound after 6 sluggish months. However, in the French biggest market, the group received a significant fine from the Data Protection Authority (CNIL) regarding a lack of personal data protection. The fine is equivalent to 16% of Shein’s net profit in 2024.
After fines of €40 million in France and €1 million in Italy, Shein (2024 turnover: US$38 billion, up 19%) received a new fine from the French Data Protection Authority, CNIL. On September 3, 2025, the world’s fourth-largest fashion retailer was fined €150 million for failing to comply with local law on computer cookies and data protection, which governs online advertising. The fine award notes the firm failed to fulfil an obligation to obtain free and informed consent of visitors before...
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