Shein accelerates growth in Europe in H1, despite a major financial penalty in France

Featured image of the article Shein accelerates growth in Europe in H1, despite a major financial penalty in France

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

5 September 2025 à 14h25

Updated on 10 November 2025 à 18h46

Reading time

4 minutes

Publication: 5 September 2025 à 14h25, Updated on 10 November 2025 à 18h46

Reading time: 4 minutes

According to DSA data consulted by mind Retail, Shein revved up engines in key EU markets in the first half of 2025, with monthly active users up 14%. This is a notable rebound after 6 sluggish months. However, in the French biggest market, the group received a significant fine from the Data Protection Authority (CNIL) regarding a lack of personal data protection. The fine is equivalent to 16% of Shein’s net profit in 2024.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

5 September 2025 à 14h25

Updated on 10 November 2025 à 18h46

Reading time

4 minutes

Publication: 5 September 2025 à 14h25, Updated on 10 November 2025 à 18h46

Reading time: 4 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

After fines of €40 million in France and €1 million in Italy, Shein (2024 turnover: US$38 billion, up 19%) received a new fine from the French Data Protection Authority, CNIL. On September 3, 2025, the world’s fourth-largest fashion retailer was fined €150 million for failing to comply with local law on computer cookies and data protection, which governs online advertising. The fine award notes the firm failed to fulfil an obligation to obtain free and informed consent of visitors before collec

…

You are reading this article thanks to your trial period.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

You are reading this article thanks to your subscription to Mind Retail.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

Do you have information to share with us?

Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

Tags

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

See more

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

See more

What you absolutely must read this week

The essential content of the week selected by the editorial team.

Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai

On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...

21 August 2026

2

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

3

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

4

Walmart finally accepts in-store payments with Apple Pay and Google Pay

Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...

24 August 2026

5

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

6

Lidl’s owner continues cloud services offensive

With €2.2 billion in cloud revenue and growth 3 times faster than the rest of the business, Schwarz Group continues a technological shift. Between investments in its own data centres, buyouts in...

1 September 2026