The European wallet Wero arrives at E.Leclerc and Veepee to compete with Apple Pay and Google Pay

Featured image of the article The European wallet Wero arrives at E.Leclerc and Veepee to compete with Apple Pay and Google Pay

An article by Sophie Baqué

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Publication

22 September 2025 à 22h17

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5 minutes

Publication: 22 September 2025 à 22h17

Reading time: 5 minutes

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Wero, the QR code and contactless payment solution developed by EPI and 16 European banks, is beginning a retail rollout with E.Leclerc, Veepee and Orange. This step marks the transition from C2C to online commerce for the European wallet, which already has 44 million users, and ambition to compete with solutions from Big Tech, Visa and Mastercard.

An article by Sophie Baqué

Add mind Retail to your sources
Publication

22 September 2025 à 22h17

Reading time

5 minutes

Publication: 22 September 2025 à 22h17

Reading time: 5 minutes

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On September 15, 2025, the Wero (EPI Company) wallet announced 3 new retail partnerships: E.Leclerc for e-commerce business in France, Veepee and Orange (Sosh). Driven by a desire for European sovereignty, this universal wallet solution offers a QR code and contactless payment solution that aims to compete with ApplePay, GooglePay and Paypal. At pure player Veepee, it will first be activated in Germany, then Belgium and finally in France (October 2026). “Today, there is no alternative or European player to rival the American giants such as Visa and Mastercard”, Laetitia Dorla, Director of Business Acceptance France at Wero, told mind Retail.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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