While Primark announced a strategic partnership with Alshaya Group to enter the Gulf, the American TJX Co. is also going on the offensive. The world’s largest fashion retailer by sales (turnover 2023 of US$54.2 billion, up by 9% via the TJ Maxx, Homegoods and other chains) invested US$360 million in the Dubai-based discount chain Brands for Less (BFL).
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