Based in Shanghai, Victoria Glanz is Senior Partner at Full Jet, an agency that supports retailers on the Alibaba’s platforms Taobao and Tmall (824 million monthly active users in total in 2019). According to her, the crisis has reinforced the online dynamic in China.
What are the key figures for Chinese online retailers during this international lockdown?
Big retailers should come out of this crisis in a better position than the small ones. On Tmall website, the gross value of Adidas merchandise sold jumped by 135% in the 3 months to the end of April 2020, and by 52% for Nike. On the other hand, it fell by 4% for the Chinese retailers LiNing and Anta.
Is Chinese e-commerce strengthening?
Overall, online retail has fared much better than offline in Q1 2020. To
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