Sophie Baqué

Latest articles by Sophie Baqué

For Decathlon Belgium, consumer reviews boost in-store conversion

…In Belgium, Decathlon (sales of €13.8 billion in 2021, up by 11% compared to 2019) considers consumer reviews as a lever to convert an enquiry to sales. The sporting goods retailer...

26 August 2022

Pinduoduo : Imminent launch in the U.S.A.

Chinese online retailer Pinduoduo wants to compete with Amazon to find new growth drivers, at a time when the Chinese economy is slowing down (G.D.P. grew by 0.4% in Q2 2022 year-on-year, after a...

24 August 2022

Sephora bets on partnerships with Glossier and Kohl’s

On July 26, 2022, the beauty DNVB Glossier signed an agreement with Sephora to increase omnichannel revenue. Starting in Q1 2023, Glossier’s products (the firm was valued US$1.8 billion in...

22 August 2022

Kohl’s rolls out self-pick-up

Eager to improve profitability of e-commerce operations, Kohl's is rolling out a service of a self pick-up, throughout its whole U.S. store network.

18 August 2022

Amazon invests US$1.7 billion in Roomba robot hoovers

…Involved in connected home equipment products, Amazon announced on August 5, 2022, an agreement to buy iRobot Corp, a company that makes, among other things, the Roomba robot hoover, for...

17 August 2022

Chile. Victoria’s Secret increases sales with “Click & Collect”

Since the Covid-19 crisis, physical stores have played a central role in e-commerce and omnichannel. Based on this lesson, the lingerie brand use VTEX's technology to deploy “click & collect...

22 July 2022

Amazon cuts back on private label offerings due to pressure from competition regulators

Faced with competition infringements, Amazon makes commitments to Brussels and reduces private label offers in the U.S.A.

21 July 2022

U.S.A.: The 100% recyclable running shoe you’ll never own

In order to reduce raw material and the CO2 impact, the Swiss trainer manufacturer On Holding invented a subscription model, with the obligation to return used running shoes. The pilot was...

19 July 2022

Morrisons opens a supermarket that consumes 43% less CO2

…At a time when energy costs are soaring, Morrisons opened a first “environmentally friendly” store in Little Clacton (Essex, England) on 6 July. The store emits 43% less...

13 July 2022

India : Reliance signs a franchising deal with Gap

Gap Inc (sales of US$16.7 billion in 2021, +2% from 2019) is coming back to India via a new franchising agreement with Reliance Retail. Headquartered in Mumbai, Reliance is India’s largest...

8 July 2022

H&M and Inditex reduce their exposure in China

…The Swedish retailer H&M (turnover of US$5.36 billion in Q2 2022, up by 12% in local currency) has discreetly closed its largest store in Mainland China on 24 June 2022.

8 July 2022

Mexico’s largest convenience retailer to acquire Swiss network Valora

…By October 2022, the Mexican retailer Femsa (turnover of US$27 billion in 2021) wants to take over Swiss retailer Valora (2,700 automatic kiosks and stores) in a US$1.15 billion deal.

7 July 2022

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E-retail media solidifies brand–retailer relationships

According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...

2 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

Bonus textile repair: a virtuous scheme held back by a shortage of skills

Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...

29 January 2026

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Circana: French e-commerce ended 2025 with strong growth, hypermarkets continue to decline

After four years of decline, volumes of fast-moving consumer goods (FMCG) rose again in 2025 in France and Europe, although they did not compensate for four years of losses. The rebound was...

15 January 2026

Black Friday: Amazon’s AI assistant Rufus featured in 38% of sessions in the US

While peak season sales, revealed at the NRF Big Show, rose by 4.1% in the US from November 1 to December 31, 2025, Rufus, Amazon’s conversational chatbot, confirmed its traction. During the...

15 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

2026 Trends – BNPL, mobile checkout, wallets: new challenges for payments

(Trends 3/6) Faced with soaring Visa and Mastercard fees, European retailers are looking for alternative payment methods that protect margins while boosting conversion. From wallets and...

16 January 2026

2026 Trends – Retail organises itself in the face of the Trump trade war

(Trend 4/6) Invested as President for a second term in 2025, Donald Trump has shaken global trade. Between higher customs duties, a tax on small parcels, attacks on diversity and inclusion...

23 January 2026

China bans JD.com, Alibaba and Meituan from forcing promotions

On January 7 2026, China published new regulations banning the country’s major e-commerce platforms such as Alibaba from forcing merchants to apply promotions. These measures, which will...

8 January 2026