Sophie Baqué

Latest articles by Sophie Baqué

[Data] The state of the quick commerce market in France

What is the size of the quick commerce market in France? Why is it no longer growing? The data provided to mind Retail by IRI and Fox Intelligence highlight the main trends in this market in the...

1 September 2022

For Decathlon Belgium, consumer reviews boost in-store conversion

…In Belgium, Decathlon (sales of €13.8 billion in 2021, up by 11% compared to 2019) considers consumer reviews as a lever to convert an enquiry to sales. The sporting goods retailer...

26 August 2022

Pinduoduo : Imminent launch in the U.S.A.

Chinese online retailer Pinduoduo wants to compete with Amazon to find new growth drivers, at a time when the Chinese economy is slowing down (G.D.P. grew by 0.4% in Q2 2022 year-on-year, after a...

24 August 2022

Sephora bets on partnerships with Glossier and Kohl’s

On July 26, 2022, the beauty DNVB Glossier signed an agreement with Sephora to increase omnichannel revenue. Starting in Q1 2023, Glossier’s products (the firm was valued US$1.8 billion in...

22 August 2022

Kohl’s rolls out self-pick-up

Eager to improve profitability of e-commerce operations, Kohl's is rolling out a service of a self pick-up, throughout its whole U.S. store network.

18 August 2022

Amazon invests US$1.7 billion in Roomba robot hoovers

…Involved in connected home equipment products, Amazon announced on August 5, 2022, an agreement to buy iRobot Corp, a company that makes, among other things, the Roomba robot hoover, for...

17 August 2022

Chile. Victoria’s Secret increases sales with “Click & Collect”

Since the Covid-19 crisis, physical stores have played a central role in e-commerce and omnichannel. Based on this lesson, the lingerie brand use VTEX's technology to deploy “click & collect...

22 July 2022

Amazon cuts back on private label offerings due to pressure from competition regulators

Faced with competition infringements, Amazon makes commitments to Brussels and reduces private label offers in the U.S.A.

21 July 2022

U.S.A.: The 100% recyclable running shoe you’ll never own

In order to reduce raw material and the CO2 impact, the Swiss trainer manufacturer On Holding invented a subscription model, with the obligation to return used running shoes. The pilot was...

19 July 2022

Morrisons opens a supermarket that consumes 43% less CO2

…At a time when energy costs are soaring, Morrisons opened a first “environmentally friendly” store in Little Clacton (Essex, England) on 6 July. The store emits 43% less...

13 July 2022

India : Reliance signs a franchising deal with Gap

Gap Inc (sales of US$16.7 billion in 2021, +2% from 2019) is coming back to India via a new franchising agreement with Reliance Retail. Headquartered in Mumbai, Reliance is India’s largest...

8 July 2022

H&M and Inditex reduce their exposure in China

…The Swedish retailer H&M (turnover of US$5.36 billion in Q2 2022, up by 12% in local currency) has discreetly closed its largest store in Mainland China on 24 June 2022.

8 July 2022

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Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

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Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock

Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...

21 August 2026

O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai

On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...

21 August 2026

E-commerce: click-through rate down by 5.4% since Google AIO launch in France

mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...

20 August 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Walmart finally accepts in-store payments with Apple Pay and Google Pay

Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...

24 August 2026