Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT
AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...
16 October 2026
Latest articles by Sophie Baqué
[E-commerce Barometer 2025] France, United Kingdom, Germany… traditional markets return to 2021 peak
In 2024, online product sales doubled (up by 5.4%) in the 6 main Western European markets of the U.K., Germany, France, Italy, the Netherlands, and Switzerland, driven by lower inflation and...
Delipop bankruptcy: a warning for urban logistics start-ups?
Dissolved on July 30 by the Paris Commercial Court, the start-up Delipop, which pooled pedestrian drive-through pickups for several food retailers such as Carrefour and Intermarché via automated...
EU-US tariffs: a 15% compromise, but luxury goods, cosmetics, and wine remains unclear
The framework agreement reached on July 27 between Trump and von der Leyen imposes tariffs of 15% on European exports. While aerospace and spirits are expected to be exempt, the extra costs for...
Digital Product Passport: the regulatory weapon forcing the retail industry into a new era
With less than 6 months to go before the delegated Acts come into force, the Digital Product Passport crystallises a dual challenge: shifting from a linear model to a circular economy and enabling...
[mind Retail Exclusive] Who are the 15% of French people who use AI engines to research online purchases?
While e-commerce traffic is experiencing a significant decline, consulting firm STLAR is highlighting a shift in online shopping habits. According to an exclusive study conducted with Toluna –...
India: After Skechers and Huda Beauty, Birkenstock files lawsuit for counterfeiting
As an array of clothing brands shift industrial production to India to reduce dependence on China, Birkenstock, Skechers and Huda Beauty are facing a battle over intellectual property rights.
LVMH entrusts the Americas’ region to Michael Burke
A few days before the publication of second quarter results, LVMH (2024 revenue: 84.68 billion euros, down by 2%) appointed Michael Burke as C.E.O. for North America (25% of annual revenue) and...
Cyberattacks: Marks & Spencer calls for mandatory reporting in the U.K.
Whilst 27% of British companies were victims of cyberattacks in the last 12 months, some players continue to slip under the radar. As it took nearly four months for Marks & Spencer's...
Non-compliant products, price perception, customs tensions: Zalando, Fnac-Darty, Carrefour and Procos sound the alarm
During the Start Me Up day organised on July 3, 2025 by Fevad, Laura Toledano (Zalando), Enrique Martinez (Fnac-Darty), Emmanuel Grenier (Carrefour), Emmanuel Le Roch (Procos), Henri Isaac...
[mind Retail Exclusive] Tanguy Pincemin begins a new chapter in his career
Tanguy Pincemin has left Dunnhumby, according to Mind Retail. He joined the British customer data platform specialist in October 2017, where he served as EMEA Media Director, then Sales Director...
Webyn raises €1.8 million to compete with Contentsquare and AB Tasty
Specialising in e-commerce conversion optimisation, Webyn completed a €2.7 million pre-Series A round on Thursday, July 3, including €1.8 million in equity. C.E.O. and Co-Founder Vincent Oliveira...
3 July 2025
Retail media: why OBI is replacing PromoteIQ with California-based Topsort
To operate a 360° retail media business, Germany's second-largest D.I.Y. retailer has selected San Francisco-based adserver Topsort. In addition to onsite retail media, Topsort will also manage...
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...