Sophie Baqué

Chief Editor of mind Retail
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Most read articles by Sophie Baqué
Eric Meulien, Al Futtaim: “The next step in our roadmap is to replace the in-store POS system”
Operating in 18 countries and managing brands such as Ikea, Zara and Marks & Spencer, Emirati group Al-Futtaim (2025 revenue: US$9.7 billion, up by 6%) has a unique vantage point from which to...
Marketplaces: How Orange and Virgin Australia reinvent their value creation models
Looking to turn their audience into a commercial platform without having to carry the risk of holding stock, new verticals are entering the marketplace space, with new models designed to enhance...
8 October 2026
AI agents: the KPIs that led L’Oréal to scale up across its warehouses
After testing 7 AI agents in its warehouses, L’Oréal is scaling up. Deployed to coordinate picking waves, manage replenishment and handle stocktaking, Manhattan’s agents have helped cut several...
20 October 2026
How Mobilier de France reduced the share of cheque payments from 80% to 50%
With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...
15 October 2026
Latest articles by Sophie Baqué
Kristen d’Arcy, True Religion: “After Instagram Shopping, the next step is to launch e-commerce on TikTok”
Kristen D'Arcy, Chief Marketing Officer of the True Religion brand since July 2023, is boosting Instagram and TikTok to win support from younger consumers. In an interview with mind Retail, she...
Employee surveillance: Amazon France fined €32 million
The CNIL has fined Amazon France Logistique for excessive staff surveillance. At the heart of the case is data gleaned warehouse scanning tools, used for surveillance and staff sanctions.
25 January 2024
[mind Retail Exclusive] Christofle prepares to launch a second-hand offer in the U.S.A.
After launching an omnichannel platform in October 2023 to repurchase more second-hand products from French customers, the tableware brand is stepping up the pace in the US market.
Computer vision: Walmart adopts new technology to reduce “scan & go” fraud
In the U.S.A., Walmart's wholesale subsidiary Sam's Club is about to deploy a technology combining AI and computer vision in all stores. The aim is to streamline a self-check-out experience and...
25 January 2024
[mind Retail Exclusive] Kiabi to launch retail media business
Mind Retail learned that, building on the success of a digital marketplace, fashion retailer Kiabi is to launch a retail media business. This is a first for a private-label fashion retailer.
24 January 2024
Discount giant Lidl wants to become a cloud provider
Following in the footsteps of Walmart, Amazon, Target, Ikea and Aldi, which are looking to secure and even make their IT infrastructure more profitable, Lidl's parent company is continuing a foray...
23 January 2024
[NRF 2024] The new levers of retail media seen at NRF
The theme of retail media came to the fore at NRF 2024, with a day of dedicated workshops on 13 January and feedback from a number of players like Kroger, Ulta, and 7/11. Between onsite, offsite...
[mind Retail Exclusive] Marie Ferry joins GfK France
Marie Ferry, who was Director of Retail and Out-of-Home Catering at Adot (a subsidiary of Veepee Ad, Veepee’s advertising network), left the group, according to information supplied to mind...
20 January 2024
Retail media: 7/Eleven to roll out radio format in 30,000 stores
On 14 January, convenience retailer 7/Eleven announced the launch of radio spots as part of retail media formats. This will be deployed across all North American stores. The spots will be managed...
20 January 2024
[mind Retail Exclusive] Cegid will be rolled out at Diptyque, Iris Galerie and is set to open a 5th data center
Cegid, the P.O.S. software publisher for specialty retailers, is to open a 5th data center in a fast-growing region. “This is due in Dubai for April 2024,” revealed Nathalie Echinard...
19 January 2024
[mind Retail Exclusive] American Adore Me wants to digitalise wholesale business
At NRF 2024 mind Retail learned that U.S. lingerie online retailer Adore Me (part of Victoria's Secret) is moving away from a purely digital and DTC approach. To gain traction in the wholesale...
Picnic raises €355 million from historical shareholders
As finance opportunities in the tech sector remains under pressure, Picnic has again demonstrated solid strength to investors. On January 9, the pure-player raised €355 million, in which all...
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What you absolutely must read this week
The essential content of the week selected by the editorial team.
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How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...