Losing momentum, Ulta Beauty launches a marketplace with Mirakl

Featured image of the article Losing momentum, Ulta Beauty launches a marketplace with Mirakl

An article by Morgane Monteiro

Publication

20 October 2025 à 10h12

Updated on 27 October 2025 à 15h48

Reading time

3 minutes

Publication: 20 October 2025 à 10h12, Updated on 27 October 2025 à 15h48

Reading time: 3 minutes

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An article by Morgane Monteiro

Publication

20 October 2025 à 10h12

Updated on 27 October 2025 à 15h48

Reading time

3 minutes

Publication: 20 October 2025 à 10h12, Updated on 27 October 2025 à 15h48

Reading time: 3 minutes

Share
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On October 15, the U.S. retailer Ulta Beauty (2024 turnover: 11.2 billion dollars, up by 0.8% after up by 5.7% in 2023, up by 15.6% in 2022 and up by 37.9% in 2021, e-commerce data undisclosed) launched its “UB Marketplace”. Accessible via ulta.com, it is open to retailers by invitation only. The site currently hosts around 100 retailers, including Manucurist, Apotheke and Nuxe. Resellers are not permitted, unlike on marketplaces such as Best Buy or Walmart, among others. The technology...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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