Generative artificial intelligence (GenAI) was not part of the last four-year strategic plan announced by Maif (8,000 employees) in early 2023. Two years later, on 3 February 2025, the insurance group nevertheless published a document – entitled ‘general management’s response to employees’ proposals’ – which marked a turning point for the company with a series of actions planned over two years. They will cover working methods, social dialogue, communication and customer relations. “From the end of 2023 to the beginning of 2024, we started to look at what this technology could do in terms of uses and professions, i.e. the nature of the functions that could be affected by this particular application. We carried out this process quite systematically within the company,” explains Nicolas Siegler, deputy managing director in charge of information systems.
Pre-existing uses of generative AI
Until now, generative AI had only been used experimentally within the group. “There are a number of uses and tools that we identified quite quickly. We work with Microsoft and therefore have access to Copilot, which is an equivalent application to ChatGPT. We have opened it up to all our employees in a secure environment so that they can test it,” explains Siegler, who estimates that around 10% of employees have used ChatGPT without notifying their superiors.
