How is the rapid rise in digitization changing business models and value chains? What is the impact on how work is organized? What is HR’s role in the face of the challenges that the digital revolution is raising? Over the course of two days (23, 24 February), almost 400 invitees, for the most part heads of large German businesses, discussed these issues during a congress organized by the German Association for Personnel Management (DGFP) in Berlin. The conclusion was that the digital revolution was well underway and that HR had a key role to play in supporting businesses during their transformation processes and also in defining the landscape of the new digital workplace. On top of this, HR structures, processes and instruments must also undergo their own digitization in order for companies to maintain competitiveness and to survive.
Action right from the starting blocks. Immediately upon entry, congress participants were invited to download the congress ‘app’ on their phones. The ‘app’ facilitated real time participation and interaction during the debates with tweets being sent and questions being posed on Instagram. The message was clear from the start: we have entered the digital age and everyone must react as quickly as possible because time is short. Throughout the congress contributors underlined the scope of the changes currently being undergone and the need to identify trends and solutions straightaway.
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