EADS has received the Randstad Award 2013 for its excellent employer brand. In order to award this prize, Randstad polled about 7,000 people in Spain. Results reveal that participants ranked EADS as the most attractive place to work in the country. But how is an employer brand built? Mariano Alonso, Head of Human Resources of EADS in Spain, talk to Planet Labor. (Ref. 130505)
Employer branding strategy. For this to be achieved, the European Aerospace and Defence Group – which employs around 140,000 people across the world, 11,000 in Spain – relies on an employer branding strategy devised at the global level, but adapted to local business needs. This strategy is targeted at current and prospective employees. “Our aspiration is to be a top employer, not just a top aeronautical employer”, explains Mr. Alonso.
So what is the key to success? “In our experience, being able to link the employer branding strategy to the business strategy is crucial,” Mr.
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