Retailing giant Carrefour receives 1 million CVs a year and that just in France. It was the first company in France to allow candidates send in their CVs via their mobile phones and is still one of the very few French companies that caters for this way notwithstanding the fact that it is now commonplace in the USA. “We noticed that candidates were automatically sending in their CVs to our site from their phones so it made sense to respond to this practice”, says Aurélie Léveillé, head of digital hiring for Carrefour France. The company set up a recruitment site dedicated to wireless users in autumn 2013. It has since received 500,000 visits and registered 23,000 applications from candidates and Carrefour has noticed that these candidates have similar profiles to those using traditional application channels.
Special training for Carrefour’s ‘Mobile-CV’ recruitment staff ‘When you apply via hand held device the form you fill in is very simplified and streamlined.