Like the web platforms allowing customers to say what they think about hotels or restaurants, Kununu portal gives employees, apprentices and applicants the possibility of reviewing their employers, who can introduce themselves. Created in 2007 by two young Austrians, the company is now the biggest employer-review platform in Germany-speaking countries (Germany, Austria and Switzerland), with 430,000 assessments on about 13,000 businesses. Bought in January 2013 by XING, the German business network, Kununu is also increasingly used by businesses to find new talents. (Ref. 130532)
5 million monthly viewers. “Work or die! Everyone must work as much as the boss, even the interns. The fact that the boss earns 10 times more is simply ignored” (former Daimler intern). “Like anywhere else, colleagues or employers are more or less nice. Of 10 managers I’ve had so far in 17 years at Daimler, 9 were good managers, very good even, and 1 was a tyrant” (sales representative at Daimler in Stuttgart-Möhringen). On Kununu portal, a jobseeker who wants to work at Daimler for instance can get at least 415 comments, with notes, on the company.
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