If Amazon is leading the shift to online, many traditional stores are also seeing strong online growth. Based on the Deloitte’s survey, Global Retail News analysed the performances of the most advanced offline retailers in terms of e-commerce and against the last available financial data.
From Asia to Americas, the rapid shift to e-commerce is resulting in a rash of store closures and a move to smaller-footprint and more flexible store functions. According to Deloitte, “Beyond serving as brand-building and customer acquisition channels, brick & mortars are now developing a new purpose. They serve as cross-channel fulfilment centres, pickup points for online orders and a convenient place for returns or exchanges”.
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