Adam Bohbot, Ana Luisa: “By December, we will be active on around 10 marketplaces, including Farfetch, Moda Operandi and Yoox”

Featured image of the article Adam Bohbot, Ana Luisa: “By December, we will be active on around 10 marketplaces, including Farfetch, Moda Operandi and Yoox”
The U.S. brand Ana Luisa sells affordable jewellery with a two-year guarantee, priced between US$50 and US$150. For the past year, marketplaces have been the main growth driver. We meet Co-Founder, Adam Bohbot.
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After €40 million turnover in 2023, what was Ana Luisa’s results for 2024?

Our turnover is confidential, but growth was very strong in 2024. Ana Luisa has almost always been profitable and we have no plans to raise funds right now. Since 2023, we have been working on diversifying our distribution. This involves physical retail, with the planned opening of a second boutique in New York in mid-March (West Village, corner of Bleecker Street and Perry Street, former Marc Jacobs store) and the...

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