As shopping shifts from “scrolling”, filters and keyword-based searches towards a more conversational and intent-driven mode, mind Retail spoke with Alexandre Chaumien, Shopify's Head of Revenue Southern Europe since January 2026. He details the key figures behind the agentic functionalities offered by Shopify and the necessary data overhaul required to connect effectively with large AI models.
As announced at the end of March, all Shopify merchants can now sell through AI platforms such as ChatGPT, Microsoft Copilot and Google’s Gemini and AI Mode. How many merchants are doing so, and for what concrete results?
For Shopify’s merchants (Q1 2026 revenue: US$3.17 billion up by 34% year-on-year), the number of orders generated from searches on AI engines at the end of March 2026 increased almost 13-fold in a year (in absolute value, this figure remains confidential, Editor’s note). Since
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Article authors
Sophie Baqué
Chief Editor of mind Retail