Amazon Style : Concept of the Month

Publication

2 February 2022 à 17h26

Updated on 4 February 2022 à 22h00

Reading time

2 minutes

Publication: 2 February 2022 à 17h26, Updated on 4 February 2022 à 22h00

Reading time: 2 minutes

After setting the "Just Walk Out" technology as a standard for cashier-free grocery stores, Amazon intends to disrupt fashion retail with Amazon Style. This technology-infused store concept is intended to lower Internet order returns and optimise enquiries into sales conversions.

Publication

2 February 2022 à 17h26

Updated on 4 February 2022 à 22h00

Reading time

2 minutes

Publication: 2 February 2022 à 17h26, Updated on 4 February 2022 à 22h00

Reading time: 2 minutes

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On January 20th, 2022, Amazon announced the upcoming opening of Amazon Style, covering a 2,800 sq.m retail space in Los Angeles (Americana at Brand shopping center). This vast, technology-packed store will offer a range of men’s and women’s clothing combined with shoes and accessories based on customer ratings and best sellers on the Amazon website. Brands will pay to be featured and promoted. Simoina Vasen, G.M. of Amazon Retail Physical, will conduct this new business, following her...

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