Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

Featured image of the article Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

An article by Morgane Monteiro et Sophie Baqué

Publication

13 October 2025 à 17h41

Reading time

3 minutes

Publication: 13 October 2025 à 17h41

Reading time: 3 minutes

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Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have multiplied by five and traffic from the LLM  increased by 2.5%. For mind Retail, C.E.O. Benjamin Tannenbaum explains the technological mechanisms behind the solution.

An article by Morgane Monteiro et Sophie Baqué

Publication

13 October 2025 à 17h41

Reading time

3 minutes

Publication: 13 October 2025 à 17h41

Reading time: 3 minutes

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Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Since beginning collaboration in March 2025 with the AI search visibility start-up Aiso, the men’s skincare brand Particle (2024 revenue: 5.1 million dollars) has improved its presence on ChatGPT. From 500 daily impressions at the end of July 2025 (brand mentions with a link), the company reached 2,500 daily impressions by the end of August. Since March, the share of traffic coming from ChatGPT has increased from 0.5% to 3% of total traffic.

To assess Particle’s visibility, Aiso first...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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