Just a year after launch, tech start-up Actionable, which specialises in predicting customer satisfaction, is picking up speed. With a product launch, ISO 27001 certification, an award at One-to-One Monaco conference, and new staff, C.E.O and Co-Founder Nicolas Rieul spoke with mind Retail to reveal the company's ambitions.
The genesis
In a context where customer acquisition costs is skyrocketing, retention is a major challenge. Recognising that traditional customer satisfaction measurement tools, such as NPS, are often insufficient (only 7% of respondents on average, according to McKinsey) and biased by the over-representation of dissatisfied customers, the start-up Actionable has developed a predictive analytics solution for customer loyalty. Founded in April 2024 by Nicolas Rieul (President of Alliance...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.