In Europe as in the U.S.A., there are lessons to be learnt in the D.I.Y. industry. This sector is benefiting from unprecedented spending deferrals - holidays, leisure activities and new car purchases being reduced to zero this year. For many customers, domestic projects have become the only possible option.
Committed consumers. In the U.S., “The savings from reduced spending on commuting, dining out and not taking holidays have given consumers a pool of money to divert to home improvement projects,” said Ted Becker, Operations Director at The Home Depot. “We are seeing new customers undertaking ambitious projects throughout a home, resulting in increased in-store activity. Once they’ve completed their first D.I.Y. project (it could be painting or gardening), they gain confidence and start working
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