E-commerce: Macy’s and Darty outsource search engine to Google

Featured image of the article E-commerce: Macy’s and Darty outsource search engine to Google
Publication

21 March 2022 à 17h03

Updated on 25 March 2022 à 13h17

Reading time

3 minutes

Publication: 21 March 2022 à 17h03, Updated on 25 March 2022 à 13h17

Reading time: 3 minutes

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Google continues to move towards e-commerce. At the 1-to-1 trade fair in Monaco, the group announced that the search engine would be made available to European online retailers.
Publication

21 March 2022 à 17h03

Updated on 25 March 2022 à 13h17

Reading time

3 minutes

Publication: 21 March 2022 à 17h03, Updated on 25 March 2022 à 13h17

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Google (turnover of US$258 billion in 2021, net margin of US$76 billion, i.e., 30% of sales) is now making the search engine technology available to all online retailers, directly on their websites. “With this offer, called Cloud Retail Search, you have the Google search engine on your own website,” explained François Loviton to Mind Retail at the 1-to-1 conference in Monaco.

It is a customisable solution, based on Google’s understanding of the intention and context of each user. With this...

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