In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.
According to the ‘State of Venture 2025’ report, published on January 8 by CB Insights, venture capital investment in retail tech reached 27.5 billion dollars worldwide at the end of 2025. While the total amount was up by 7.4% year-on-year, the number of transactions continued to fall. With 2,088 transactions in 2025, the total was down by 20% over a year and down by 64.2% compared with 2021. By contrast, the average deal size reached 20 million dollars, up by 34% over a year.
Do you have information to share with us?
Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.