How Coopérative U strengthened local roots and combined brand content, research and video with 366

Featured image of the article How Coopérative U strengthened local roots and combined brand content, research and video with 366

An article by Jean Michel De Marchi

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Publication

27 April 2026 à 15h54

Reading time

8 minutes

Publication: 27 April 2026 à 15h54

Reading time: 8 minutes

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An article by Jean Michel De Marchi

Ajouter mind Retail à vos sources
Publication

27 April 2026 à 15h54

Reading time

8 minutes

Publication: 27 April 2026 à 15h54

Reading time: 8 minutes

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Advised by Heroiks media agency Heroiks, French grocery retailer Coopérative U chose 366 to produce a bespoke study and media plan to communicate a cooperative status as part of a brand change. mind Media interviewed Agathe Callens and Constance Bodel, respectively Operations Director and Sales Director of 366 OPS division, to detail the project and results, with insights from Zaïna Bereksi (Coopérative U) and Tiffany Bouthry (Heroiks). 

The context 

Grocery retailers, which include Coopérative U

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Featured image of the article Jean Michel De Marchi
Jean Michel De Marchi
Featured image of the article Jean Michel De Marchi
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