Expansion of a physical network, e-commerce upgrades, developing retail media, overhaul of digital tools... With little media exposure, the Hygie31 group—which operates 1,519 pharmacies and 5 websites in 7 countries—is undergoing a major transformation of an omnichannel ecosystem. With e-commerce accounting for 3.3% of business in 2024, the M.D. of the group's digital subsidiary, Hugues Chanoine, tells mind Retail about the new projects and future ambitions.
At Hygie31, e-commerce accounted for 3.3% of sales in 2024. How is it structured?
Last year, this division generated sales of €110 million, mainly in France, Germany, and the U.K. Hygie31 manages 5 sites spread across 4 different technical platforms. By the end of the year we want to change platforms, opting for a common single technical base to co-ordinate our tasks and IT investment. Most of our online sales come from Cocooncenter, a pioneer in online parapharmacy (dermo-cosmetics,...
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?
Article authors