In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

Featured image of the article In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

An article by Raphaële Karayan

Publication

13 March 2025 à 14h51

Updated on 24 July 2025 à 09h08

Reading time

2 minutes

Publication: 13 March 2025 à 14h51, Updated on 24 July 2025 à 09h08

Reading time: 2 minutes

An article by Raphaële Karayan

Publication

13 March 2025 à 14h51

Updated on 24 July 2025 à 09h08

Reading time

2 minutes

Publication: 13 March 2025 à 14h51, Updated on 24 July 2025 à 09h08

Reading time: 2 minutes

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On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema, display), compared with 39% in 2023. For the second year in a row, E.Leclerc is the biggest French advertiser, with €641 million invested (up by 2%), ahead of Lidl. Procter & Gamble (up by 31%) climbs to third position, pushing back Intermarché, Carrefour and Renault, who follow in the ranking.

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Article authors

Featured image of the article Raphaële Karayan

Raphaële Karayan Editor-in-Chief Mind Media

Featured image of the article Raphaële Karayan

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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