India. Reliance Retail’s new Trojan horse in a fight against Amazon

Publication

5 November 2021 à 13h19

Reading time

2 minutes

Publication: 5 November 2021 à 13h19

Reading time: 2 minutes

Reliance Retail is going on the offensive against Amazon by taking over the 7/11 franchise. It is positioning itself in the ultra-proximity networks, after the Supreme Court's ruling over Future Group.

Publication

5 November 2021 à 13h19

Reading time

2 minutes

Publication: 5 November 2021 à 13h19

Reading time: 2 minutes

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In early October, Reliance Retail signed an exclusive franchise agreement for the American retailer 7/11 in India. Reliance intends to resume the expansion of the convenience stores, with the opening of a first outlet in Mumbai, the financial capital of India, scheduled for mid-October.

This will be open 24h/24. The company also plans to use this store network to facilitate Web orders. Based in Texas, 7/11 is banking on the development of franchising: it has 77,000 stores worldwide. In...

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