India’s US$11 billion online sales in 2022 are expected to reach US$55 billion by 2027, according to a report by Asia Loopers. The pre-Diwali promotions are an opportunity to review the performance of Amazon and Flipkart.
During Flipkart‘s “Big Billion Days”, 60% of the customers lived in tier 2-3 cities, a sign of e-commerce growing penetration in medium-sized cities. The company, which has been running pilots with live commerce for 12 months, recorded 4.5 million visits through over 160 livest
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