Ireland: TikTok Shop captured 5% of the beauty market in just 3 months

Featured image of the article Ireland: TikTok Shop captured 5% of the beauty market in just 3 months

An article by Sophie Baqué

Publication

24 April 2025 à 15h12

Updated on 23 July 2025 à 19h17

Reading time

3 minutes

Publication: 24 April 2025 à 15h12, Updated on 23 July 2025 à 19h17

Reading time: 3 minutes

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Threatened with a loss of control in the U.S.A., TikTok is accelerating in Europe. With a remarkable breakthrough in the U.K., where the online store is already the 2nd largest cosmetics e-tailers, Ireland is poised to follow the same trajectory.

An article by Sophie Baqué

Publication

24 April 2025 à 15h12

Updated on 23 July 2025 à 19h17

Reading time

3 minutes

Publication: 24 April 2025 à 15h12, Updated on 23 July 2025 à 19h17

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Following a launch in December 2024 in Ireland and in Spain, NielsenIQ unveiled in mid-April the first results for TikTok Shop in the online cosmetics category. From January 1, 2025 to March 31, across all countries, the top-selling cosmetics brands (excluding perfume) were PLouise from Makeup Academy (n°1 with 11.4% of sales), Made by Mitchell (6.2%) and This Beauty Crop (3.5%). In the fragrance category, Lataffa, which has embarked on a strategy of ‘dupes’ imitations (‘Smell like Beyoncé...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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