[mind Exclusive] Thanks to a conversational chatbot, La Grande Récré triples e-commerce conversion rates

Featured image of the article [mind Exclusive] Thanks to a conversational chatbot, La Grande Récré triples e-commerce conversion rates

An article by Sophie Baqué

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Publication

9 October 2025 à 12h34

Updated on 3 November 2025 à 14h13

Reading time

4 minutes

Publication: 9 October 2025 à 12h34, Updated on 3 November 2025 à 14h13

Reading time: 4 minutes

While AI conversational chatbots have become widespread in e-commerce, La Grande Récré shared with mind Retail the results of the tool launched in summer 2025 with iAdvize: number of queries, average basket size and conversion rate. Here are the figures.

An article by Sophie Baqué

Ajouter mind Retail à vos sources

Publication

9 October 2025 à 12h34

Updated on 3 November 2025 à 14h13

Reading time

4 minutes

Publication: 9 October 2025 à 12h34, Updated on 3 November 2025 à 14h13

Reading time: 4 minutes

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For La Grande Récré (2024 revenue: €230 million including tax, 9% from digital), the launch of the online conversational chatbot in July 2025, in partnership with iAdvize, has been a success. The iAdvize advisors handle standard customer requests in the back office. Since launch, the toy omnichannel retailer has recorded ‘an average of 3,000 monthly queries, and we’re expecting a major spike in Q4,’ said Elisa Ouvrard, Omnichannel Marketing Director, to mind Retail. ‘Indeed, Q4 accounts for 48%

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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