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In retail, applications of generative AI first began to appear on re-commerce websites 18 months ago. Today, artificial intelligence is spreading throughout organisations, in an increasingly omnichannel approach that includes stores. It is now at the very heart of omnichannel models, the most profitable in the retail sector.
AI for drive-to-store
Drive-to-store is a strategic challenge for the French retailer of convertible furniture La Maison Convertible (turnover of €50 million in 2023, up by 15% in a year). For the brand, all store visitors previously surfed the website. In April 2024, Target First‘s integration of a chatbot powered by Chat-GPT on the retailer’s website has improved the online customer experience. After two months, 15% of chatbot users had booked an appointment in-store after starting a conversation with the chatbot.
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
