[mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores

Featured image of the article [mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores

An article by Sophie Baqué

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Publication

16 May 2024 à 16h30

Updated on 14 January 2025 à 18h56

Reading time

3 minutes

Publication: 16 May 2024 à 16h30, Updated on 14 January 2025 à 18h56

Reading time: 3 minutes

The point-of-sale advertising specialist In-Store Media is working on a new format for in-store advertising. Aimed at supermarkets as well as D.I.Y. and beauty stores, it is designed to increase on-shelf conversion rates.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

16 May 2024 à 16h30

Updated on 14 January 2025 à 18h56

Reading time

3 minutes

Publication: 16 May 2024 à 16h30, Updated on 14 January 2025 à 18h56

Reading time: 3 minutes

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As the market converges towards “in-store” versions of retail media, In-StoreMedia (sales up by over 10% in 2023) is working on the launch of a new advertising format in France, mind Retail learned. Already launched in Chile since 2022 (notably at Cencosud) and in Spain, the “Top Banner” digital LED banner format measures 120 centimetres long and 35 centimetres high. Expected in France in the second half of 2024, it aims to bring advertising campaigns closer to the in-store purchasing act, to maximise sales conversion.

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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