[mind Retail Exclusive] E.Leclerc invests about €200,000 in a first automated pick-up point

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How much can retailers earn by automating drive-throughs units? What impact can this have on volumes, staff costs and a customer experience? Exclusively for mind Retail, here are the key figures for the new OuiDrop pilot launched at E.Leclerc, and the associated investment.

We announced it in December 2023. It is now a reality. On 8 July 2024, E.Leclerc (23.5% market share in 2023 and 24.3% at the end of June 2024) inaugurated its first automated pedestrian drive-through at 162 rue Ordener, in the 18th arrondissement of Paris. Located in a 55 sq.m cell, this automated store is served by the preparation warehouse in Pantin (Paris Nordis), which manages home delivery and supplies to 11 E.Leclerc Relais and Drive stores in the northern half of Paris.

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