[mind Retail Exclusive] MediaMarkt aims to boost after-sales service performance with AI-enhanced advisors

Featured image of the article [mind Retail Exclusive] MediaMarkt aims to boost after-sales service performance with AI-enhanced advisors

An article by Morgane Monteiro

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Publication

6 June 2025 à 17h03

Updated on 23 July 2025 à 18h39

Reading time

3 minutes

Publication: 6 June 2025 à 17h03, Updated on 23 July 2025 à 18h39

Reading time: 3 minutes

Behind the scenes of Shoptalk, mind Retail spoke with Henny Steiniger, VP of Customer Experience at MediaMarkt. She revealed her ambitions for the new after-sales chatbot enhanced with generative AI, launched in early May 2025 and designed for in-store advisors.

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

6 June 2025 à 17h03

Updated on 23 July 2025 à 18h39

Reading time

3 minutes

Publication: 6 June 2025 à 17h03, Updated on 23 July 2025 à 18h39

Reading time: 3 minutes

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German electrical goods retailer MediaMarkt, a subsidiary of Ceconomy (2024 turnover: €22.4 billion, up 0.9% at constant exchange rates, including 22.8% of online sales) presented at Shoptalk the new AI chatbot for in-store after-sales advisors during a session dedicated to post-purchase services. Developed in-house, it has been available in 1,000 stores across 10 countries since May 1, 2025.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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