[mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion

Featured image of the article [mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion

An article by Sophie Baqué

Publication

11 December 2024 à 21h35

Updated on 24 July 2025 à 10h40

Reading time

3 minutes

Publication: 11 December 2024 à 21h35, Updated on 24 July 2025 à 10h40

Reading time: 3 minutes

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For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director France of Amazon Ads, gave mind Retail an overview of the results.

An article by Sophie Baqué

Publication

11 December 2024 à 21h35

Updated on 24 July 2025 à 10h40

Reading time

3 minutes

Publication: 11 December 2024 à 21h35, Updated on 24 July 2025 à 10h40

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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For the launch of Cerave skincare products on Amazon, the L’Oréal brand opted for a full funnel approach in France, from brand awareness, at the top of the funnel, to performance, at the bottom of the funnel. “The campaign ran on Amazon and open web inventory, as well as on Twitch and Prime Video, from May 13 to June 10,” explained Stéphane Grenier, Managing Director of Amazon Ads France, at a meeting alongside the Publicis Barometer presentation, on December 9. “The integration of Prime...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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