Patricia Grundmann, Obi Group: “Our future adserver will be able to handle a lot of API calls and operate DOOH in-store”

Featured image of the article Patricia Grundmann, Obi Group: “Our future adserver will be able to handle a lot of API calls and operate DOOH in-store”

An article by Sophie Baqué

Publication

6 February 2025 à 16h28

Updated on 24 July 2025 à 11h00

Reading time

10 minutes

Publication: 6 February 2025 à 16h28, Updated on 24 July 2025 à 11h00

Reading time: 10 minutes

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Patricia Grundmann, VP Media & Retail Media at German D.I.Y. retailer Obi Group Holding, told mind Retail all about her plans for the transformation of the company in 2025. This includes a launch of retail media in a 3rd European country, roll-out of video formats, extension of DOOH inventory within in-store aisles and selection of a new adserver replacing PromoteIQ. 

An article by Sophie Baqué

Publication

6 February 2025 à 16h28

Updated on 24 July 2025 à 11h00

Reading time

10 minutes

Publication: 6 February 2025 à 16h28, Updated on 24 July 2025 à 11h00

Reading time: 10 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Obi D.I.Y. retailer, selling in 10 countries, posted annual sales of €8.2 billion in 2023 and launched a German marketplace in early 2024. What are the results, a year later ?

Patricia Grundmann: With the launch of our curated marketplace on Obi.de in 2024, we aim to provide our customers with everything they need for their home, garden, and balcony projects in one place. One year ago, we launched a restrictive and selective marketplace. At the end of 2024, we had 100 third-party merchants...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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