Dutch pure-player Picnic (selling in Germany and in France) has more than doubled sales from €470 million to €1 billion in 2021. “The model is profitable,” Grégoire Borgoltz, head of the business in France, told Mind Retail.
To support growth, Picnic is banking on the benefits of robot operations. On 1st April 2022, the firm opened a new-generation 42,000 sq.m warehouse in Utrecht (Netherlands). Fully automated by the Austrian company TGW, this is an investment of €100 mill
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