Puma uses Google AI to personalise online product sheets by country

Featured image of the article Puma uses Google AI to personalise online product sheets by country

An article by Morgane Monteiro

Publication

1 October 2024 à 18h38

Updated on 14 October 2024 à 12h42

Reading time

2 minutes

Publication: 1 October 2024 à 18h38, Updated on 14 October 2024 à 12h42

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

1 October 2024 à 18h38

Updated on 14 October 2024 à 12h42

Reading time

2 minutes

Publication: 1 October 2024 à 18h38, Updated on 14 October 2024 à 12h42

Reading time: 2 minutes

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German brand Puma (sales of €4.2 billion in the half-year to June 2024, down 2.1% at constant exchange rates) announced on September 24 the use of Google Cloud’s GenAI on its websites to create visuals tailored to the location of e-shoppers. To do this, the footwear brand is using Imagen 2‘s text-to-image model on Vertex AI. In Japan, users can see an image of trainers with Mount Fuji in the background. In India, Puma has reported a click-through rate increase of 10% since the start of the...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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