Shein must pay €40 million fine for misleading business practices

An article by Morgane Monteiro

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Publication

3 July 2025 à 17h45

Updated on 12 August 2025 à 11h31

Reading time

2 minutes

Publication: 3 July 2025 à 17h45, Updated on 12 August 2025 à 11h31

Reading time: 2 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

3 July 2025 à 17h45

Updated on 12 August 2025 à 11h31

Reading time

2 minutes

Publication: 3 July 2025 à 17h45, Updated on 12 August 2025 à 11h31

Reading time: 2 minutes

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On July 3, the French Ministry of Economy fined ultra-fast fashion giant Shein 40 million euros for misleading business practices following an investigation by the General Direction for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF).

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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