TikTok Shop arrives in France, Germany and Italy

Featured image of the article TikTok Shop arrives in France, Germany and Italy

An article by Raphaële Karayan and Morgane Monteiro

Publication

28 March 2025 à 18h17

Updated on 24 July 2025 à 08h17

Reading time

2 minutes

Publication: 28 March 2025 à 18h17, Updated on 24 July 2025 à 08h17

Reading time: 2 minutes

An article by Raphaële Karayan and Morgane Monteiro

Publication

28 March 2025 à 18h17

Updated on 24 July 2025 à 08h17

Reading time

2 minutes

Publication: 28 March 2025 à 18h17, Updated on 24 July 2025 à 08h17

Reading time: 2 minutes

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TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in the ‘For You’ feed and the live content (live shopping). Merchants can also have a showcase catalogue accessible from their account, and appear in the new ‘shop’ tab, which offers a marketplace. To simplify the integration of shops, TikTok synchronises product information (stock, prices, photos) with S

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Article authors

Featured image of the article Raphaële Karayan

Raphaële Karayan Editor-in-Chief Mind Media

Featured image of the article Raphaële Karayan

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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