TikTok Shop arrives in France, Germany and Italy

An article by Raphaële Karayan and Morgane Monteiro

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Publication

28 March 2025 à 18h17

Updated on 24 July 2025 à 08h17

Reading time

2 minutes

Publication: 28 March 2025 à 18h17, Updated on 24 July 2025 à 08h17

Reading time: 2 minutes

An article by Raphaële Karayan and Morgane Monteiro

Add mind Retail to your sources

Publication

28 March 2025 à 18h17

Updated on 24 July 2025 à 08h17

Reading time

2 minutes

Publication: 28 March 2025 à 18h17, Updated on 24 July 2025 à 08h17

Reading time: 2 minutes

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TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in the ‘For You’ feed and the live content (live shopping).

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Article authors

Featured image of the article Raphaële Karayan

Raphaële Karayan Editor-in-Chief Mind Media

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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